Your video is spot on. The images are exactly how you want them but the audio, both the music and the human voice, will lift the message high, capturing your audience’s attention and carrying it further.

Hiring the right professional voice over actor can make a powerful addition to your branding strategy. Brands considering creating compelling explainer videos to enhance their marketing campaign are well advised to seek out the right voice that captures the essence of the brand and the emotion of the message.

1. The Voice Will Set The Tone

Is your message a playful, light hearted one or is the subject matter more serious and urgent? Understanding the tone from the off is key and your voice over professional will know this.

2. Resonating With Your Audience

Whoever they are, be it infant school children, middle aged hairy bikers or your local WI, you need to use a voice that resonates with them. An authentic voice that they can identify with so they believe the message.

3. The Voice Will Convey a Feeling of Trust

The voice, whether from the accent, perceived age or sex needs to sound confident and credible in order to gain this trust.
You need to take into consideration where the voice sits in your audience’s mind. Is it from their location? From their cultural background? Will they be put off by a ‘posh’ voice or a strong accent from outside their area, or will the voice give them a safe, secure feeling that the speaker has authority and confidence? Choosing the right voice will not just compliment your video but set it apart.

4. The Voice Actor Will Bring Character To Your Words

When you hire professional voice actors you know your project is in the hands of someone who can bring the script to life. It’s because they have the ability to bring character and personality to your words that will give your video extra dimension.Their interesting voice delivers enlightenment and complexity in a way that a trained voice can.